Indie Hacker's Guide to Automated Product Updates
The Indie Hacker Time Crunch
As an indie hacker, you wear every hat: developer, marketer, support, and product manager. Writing release notes after every feature? That's time you don't have.
But keeping users informed is critical for retention and growth. Here's how to automate it.
Why Product Updates Matter
- Reduce churn - Users who see progress stick around
- Drive adoption - Users can't use features they don't know about
- Build trust - Regular updates show active development
- Generate buzz - Updates are shareable content
The 5-Minute Setup
With ReleaseFlow, you can automate product updates in minutes:
- Connect GitHub - One-click authorization
- Connect distribution - Discord, Slack, or Email
- Set schedule - Weekly works for most indie projects
- Done - AI handles the rest
Where to Share Updates
Discord (Community-First Products)
If you have a Discord community, this is your best channel. Updates spark discussion and engagement.
Email (B2B or Newsletter)
Email reaches users who don't check your app daily. Great for B2B or products with infrequent usage.
Twitter/X (Building in Public)
Share your changelog publicly. Building in public attracts early adopters and fellow makers.
Indie-Friendly Pricing
ReleaseFlow's free tier includes:
- 1 repository
- 1 distribution channel
- Weekly updates
- AI-powered generation
Perfect for side projects and early-stage products.
Example: Weekly Update Post
Weekly Build Log - March 9
Shipped this week:
✨ Dark mode (finally!)
⚡ 2x faster page loads
🐛 Fixed that annoying login bug
Try it out: [link]
Start Automating
Stop spending time on changelogs. Sign up for ReleaseFlow and let AI handle your product updates.