Why Weekly Updates?

Weekly is the sweet spot for most products:

• Frequent enough - Users see continuous improvement
• Not overwhelming - Users don't get update fatigue
• Batched value - Multiple changes make impressive updates
• Predictable - Users know when to expect news

Setting Up Weekly Updates

Step 1: Choose Your Day

Pick a consistent day:

• Monday - Start the week with what's new
• Thursday/Friday - End-of-week recap

Avoid weekends—engagement is lower.

Step 2: Choose Distribution Channels

• Email - Reaches everyone, even inactive users
• Slack/Discord - Reaches active community members
• In-app - Catches users during product use

Best practice: Use multiple channels for maximum reach.

Step 3: Automate Generation

With ReleaseFlow:

1. Connect your GitHub repository
2. Select "Weekly" schedule
3. Choose your day and time
4. AI generates updates from that week's commits

Weekly Update Format

Keep it scannable:

What's New This Week

✨ Features (1-3 items)
Brief descriptions of new capabilities

⚡ Improvements (1-3 items)
What got better

🐛 Fixes (as needed)
Problems we solved

What If Nothing Shipped?

Options for slow weeks:

• Skip the update - ReleaseFlow can require minimum changes
• Share what's coming - Tease upcoming features
• Highlight existing features - Remind users of value

Measuring Success

• Open rates - Are users reading?
• Feature adoption - Are users trying new things?
• Engagement - Comments, questions, feedback

Get Started

Sign up for ReleaseFlow and set up weekly updates in minutes.