How to Send Release Notes to Discord, Slack, and Email Automatically

March 13, 2026
6 min read

The Multi-Channel Challenge

Your users are everywhere. Some live in Discord. Others prefer Slack. Many rely on email. Reaching everyone means posting updates in multiple places—a time-consuming task that often gets skipped.

Multi-channel release notes automation solves this: write once, publish everywhere.

Why Multi-Channel Matters

  • Maximize reach - Different users prefer different channels
  • Reduce missed updates - Users see news where they already are
  • Consistent messaging - Same information everywhere
  • Save time - One process, multiple outputs

Channel Strengths

Discord

  • Best for: Developer tools, gaming, community-driven products
  • Engagement: Users can react, comment, discuss
  • Reach: Active community members

Slack

  • Best for: B2B products, enterprise, team tools
  • Engagement: Professional context, work hours
  • Reach: Workspace members

Email

  • Best for: All products, especially B2C
  • Engagement: Can reach inactive users
  • Reach: Everyone with an account

Setting Up Multi-Channel Distribution

With ReleaseFlow, multi-channel is built in:

  1. Connect channels - Add Discord, Slack, and Email in settings
  2. Create workflow - Select all channels for your release notes
  3. Set schedule - Same update goes everywhere simultaneously
  4. AI generates - One set of release notes, formatted for each channel

Format Adaptation

Each channel has different formatting needs:

  • Discord - Markdown, embeds, emoji reactions
  • Slack - Block Kit formatting, professional tone
  • Email - HTML formatting, unsubscribe links

ReleaseFlow automatically adapts your release notes for each channel.

Example: Same Update, Three Channels

Discord

📢 **Weekly Update**

✨ Dark mode is here! Toggle in settings
⚡ 50% faster dashboard loading
🐛 Fixed notification delays

Slack

*Weekly Product Update*

• *New:* Dark mode available in Settings
• *Improved:* Dashboard loads 50% faster
• *Fixed:* Notification delivery timing

Email

What's New This Week

We've been busy! Here are this week's highlights...
[Formatted HTML with images and CTAs]

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