How to Send Release Notes to Discord, Slack, and Email Automatically
The Multi-Channel Challenge
Your users are everywhere. Some live in Discord. Others prefer Slack. Many rely on email. Reaching everyone means posting updates in multiple places—a time-consuming task that often gets skipped.
Multi-channel release notes automation solves this: write once, publish everywhere.
Why Multi-Channel Matters
- Maximize reach - Different users prefer different channels
- Reduce missed updates - Users see news where they already are
- Consistent messaging - Same information everywhere
- Save time - One process, multiple outputs
Channel Strengths
Discord
- Best for: Developer tools, gaming, community-driven products
- Engagement: Users can react, comment, discuss
- Reach: Active community members
Slack
- Best for: B2B products, enterprise, team tools
- Engagement: Professional context, work hours
- Reach: Workspace members
- Best for: All products, especially B2C
- Engagement: Can reach inactive users
- Reach: Everyone with an account
Setting Up Multi-Channel Distribution
With ReleaseFlow, multi-channel is built in:
- Connect channels - Add Discord, Slack, and Email in settings
- Create workflow - Select all channels for your release notes
- Set schedule - Same update goes everywhere simultaneously
- AI generates - One set of release notes, formatted for each channel
Format Adaptation
Each channel has different formatting needs:
- Discord - Markdown, embeds, emoji reactions
- Slack - Block Kit formatting, professional tone
- Email - HTML formatting, unsubscribe links
ReleaseFlow automatically adapts your release notes for each channel.
Example: Same Update, Three Channels
Discord
📢 **Weekly Update**
✨ Dark mode is here! Toggle in settings
⚡ 50% faster dashboard loading
🐛 Fixed notification delays
Slack
*Weekly Product Update*
• *New:* Dark mode available in Settings
• *Improved:* Dashboard loads 50% faster
• *Fixed:* Notification delivery timing
What's New This Week
We've been busy! Here are this week's highlights...
[Formatted HTML with images and CTAs]
Get Started
Sign up for ReleaseFlow and reach all your users with automated multi-channel release notes.