Why SaaS Products Need Automated Release Notes

SaaS products ship continuously. Weekly sprints, daily deployments, constant iteration. But how do you keep users informed without spending hours writing updates?

Automated release notes for SaaS solve this problem—your users stay informed, and you stay focused on building.

The SaaS Release Communication Challenge

• Frequent releases - Too many changes to document manually
• Diverse users - Technical and non-technical audiences
• Multiple channels - Email, in-app, Slack, support docs
• Continuous value - Users need to see ongoing improvement

Setting Up Automated Release Notes

Step 1: Connect Your Repository

Your code repository is the source of truth. Connect GitHub to ReleaseFlow with a few clicks—no code changes required.

Step 2: Choose Your Schedule

Pick a cadence that matches your release cycle:

• Daily - For rapid iteration (startups, beta products)
• Weekly - Most common for active SaaS products
• Bi-weekly - Aligns with sprint cycles
• Monthly - For stable products or enterprise

Step 3: Configure Distribution

Reach users where they are:

• Email - For all users, especially those who don't log in daily
• Slack - For B2B products where users live in Slack
• Discord - For developer tools and community-driven products
• Website widget - For in-app changelog access

Step 4: Customize Tone

Match your brand voice:

• Professional - Enterprise and B2B
• Friendly - Consumer and SMB
• Technical - Developer tools

SaaS Release Notes Best Practices

• Highlight value - Focus on what users can do, not what you built
• Segment when needed - Different plans may have different features
• Include CTAs - "Try it now" links drive adoption
• Be consistent - Same format, same schedule builds trust

Example SaaS Release Note

This Week at [Product]

✨ New: Bulk Export
Export thousands of records at once. Available in Settings → Export.

⚡ Faster Dashboards
Dashboard loading is now 40% faster. No action needed—just enjoy!

🐛 Fixed
• Notification emails now arrive within seconds
• Filter settings now save correctly

Get Started in Minutes

Sign up for ReleaseFlow and set up automated release notes for your SaaS product today.